Seach Engine Optimization - Case Studies

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Web Site Promotion > SEO Case Studies

SEO Case Studies

Here is a close-up look at the results of search engine optimization services from Network Solutions®.

Jazz-Ups

JazzUps.com
Mary Hardenbergh
 
Industry: Bracelet Charms

Network Solutions Services Used: Web site optimization package: 50 phrases

JazzUps Business Summary:
We are a wholesaler selling hand enameled silver plated charms, craft decorations, and jewelry supplies. We design and manufacture our products.

Experience with Network Solutions Services:

Sales - Mary remarks, "Network Solutions is very good about answering my questions in all areas. Even if they don't know the answer, they will tell you so and then find out the answer."

Keyword Research - Mary says, "The keyword selection process went pretty smoothly. Some words that I wanted to focus on were just not searched enough to use, so coming up with alternatives was a little difficult."

Appearance of Optimized Pages - "The pages look great, and the overall appearance is just fine," comments Mary.

Overall Experience - "Network Solutions is great about answering questions quickly, and disseminating information about progress as well," states Mary. "I think Network Solutions is great."

Review of their results:

 
12-28-05 (before promotion) 3-27-06
   
First Place: 0 First Place: 0
In Top 10: 1 In Top 10: 31
In Top 20: 5 In Top 20: 45
In Top 30: 5 In Top 30: 56
 

Swan Island Dahlias

Dahlias.com
Heather Schloe
 
Industry: Flowers

Network Solutions Services Used: Search Engine Optimization package: 20 phrases, Monthly Management, Link Package

Dahlias Business Summary:
Our business provides the largest selection of dahlias in the United States, introducing anywhere from 5 to 15 new varieties each season.

Experience with Network Solutions Services:

Sales - Heather states, "He went above and beyond helping us understand and line everything up very quickly."

Keyword Research - Heather says, "He was very prompt with his search results and keyword phrases."

Other Aspects that you were impressed with -"He has been very thorough and extremely knowledgeable in managing our account on a monthly basis." Heather says.

Review of their results:

 
12-06-05 (before promotion) 3-6-06
   
First Place: 17 First Place: 38
In Top 10: 35 In Top 10: 84
In Top 20: 49 In Top 20: 119
In Top 30: 49 In Top 30: 119
 

Paper-Papers

Paper-Papers.com
Lori Olson
 
Industry: Paper Stock

Network Solutions Services Used: Site optimization package: 30 phrases

Paper-Papers Business Summary:
Our business provides blank paper and envelope stock to many designers, printers and some personal use projects. We have great "specialty" papers which aid in the project of our Very Creative Customers. We sell creative papers for creative minds.

Experience with Network Solutions Services:

Sales - Lori states, "When the sales process started, I felt a bit overwhelmed. The Monster rep spent a long time on the phone answering all my questions and when I came across any other concerns, she would promptly answer my questions through email."

Keyword Research - Lori says, "The keyword selection was quite simple and understandable, they provided a large list of words of which they recommended and we went through the steps of removing the ones that were least relevant until we reached the desired keywords needed."

Appearance of Optimized Pages -Lori states, "We were happy with the pages customized for our site as well with the 'writing' skills of your team. The team did a great job, we were very happy with the added pages and the verbiage."

Other Aspects that you were impressed with -"I was most impressed with the team being able to evaluate our site and put pages together with such valid content," comments Lori.

Overall Experience - Lori says, " I am very pleased with the traffic results since the optimization process. Our results seemed slow in coming, but once the rankings started showing, we were thrilled and have now signed up for the management so we can maintain our new ranking status. Thanks, you all did a great job!"

Review of their results:

 
9-30-05 (before promotion) 2-28-06
   
First Place: 1 First Place: 0
In Top 10: 18 In Top 10: 45
In Top 20: 30 In Top 20: 59
In Top 30: 30 In Top 30: 59
 

EasyToGrowBulbs

EasyToGrowBulbs.com
Jill Fielder
 
Industry: Gardening

Network Solutions Services Used: Site optimization package: 20 phrases – client wrote text

EasyToGrowBulbs Business Summary:
Easytogrowbulbs.com is an online supplier of flower bulbs, specially selected for warm weather gardens. The company prides themselves on supplying the biggest bulbs commercially available; this matters because bigger bulbs produce more flowers and stronger plants. Owners Jill Fielder and Jim Threadgill started the business in 2004.

Experience with Network Solutions Services:

Sales - "I was comfortable that my questions were answered, and I had a lot of questions! I like to understand the overview and as much detail as possible. She was quite patient," remarks Jill.

Keyword Research - Jill says, "It was interesting to go through the process and understand how keyword research is done. Our company has an extra challenge because some seasonal keywords are meaningful only at certain times of the year. Our developer was cooperative and helped us balance our focus so we were aiming equally for both spring and fall/holiday seasons."

Text Writing - "I chose to write my own text. The information and example given to me were helpful; it was pretty easy to understand how to structure things. I have never written for search engines before so it took a little while to actually do it, but it was more a function of trying to follow the guidelines without making the text sound stilted," comments Jill. "From the experience, I gained a better understanding of the way search engines look for 'word' and 'word groups' on a page."

Overall Experience - "Many people who are novices in this area get confused by the misinformation and random bits of information about search engine optimization out there. It was helpful to have an opportunity to ask questions and have professionals do much of the work. With Network Solutions Services, you can hand over the entire project and have them do it or you can write the copy yourself," states Jill. "I’ve found the experience satisfying because we’ve made ranking headway, learned something in the process, and expect the ranking improvements to continue to move forward. Regarding the final product, I like the way my product images were placed on the created pages; it is aesthetically pleasing."

Review of their results:

 
2-17-05 (before promotion) 5-17-05
   
First Place: 4 First Place: 4
In Top 10: 15 In Top 10: 28
In Top 20: 18 In Top 20: 45
In Top 30: 18 In Top 30: 45

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