Building the Right Network
Link Popularity is important for search engine optimization and more complex than you might think!
The majority of the major search engines use link popularity as an important factor in ranking relevancy. As search engines have become more sophisticated, so too has link popularity.
A few years ago, the number of web sites linking to your site gauged link popularity; little emphasis was placed on the "content relevancy" of the linking site. In an effort to gain more link popularity, "link farms" began sprouting up across the web. For a nominal fee, a web site owner could join link farms and enjoy increased link popularity overnight.
Search engines caught onto this tactic and created better tools for detecting legitimate links. Web sites that have links from web sites with "similar" or "relevant" content score higher, thus earn better placement in search engines.
Be Careful! Avoid joining "link farms"; some search engines consider them a form of Spam. Many engines will actually penalize sites for maintaining an abundance of links from non-related web sites. It is more important than ever to develop a solid "link-popularity" strategy.
One excellent, although time consuming, method is to simply write complimentary web sites requesting a reciprocal link or Link Building.
Note: more emphasis is placed on one-way linking rather than reciprocal links.
Link Popularity Summary
Link Popularity is an important component to your search engine optimization success.
Request text based links from complimentary sites containing your main keywords.
Click Popularity and Stickiness
Click Popularity is a measure of the number of clicks received by a web site from a search engine's referral.
Web Page Stickiness is measured by the timeframe a user spends at a web site. Based on this ranking methodology, search engines conclude that the longer amount of time users spend on a site the more relevant it must be.
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