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Any great online marketing plan should include a mix of email marketing, link exchanges, search engine optimization, website directory submissions, article submissions, forums, blogs, etc. But if you want to generate some fast results while you are putting together your long-term plan there are some quick response tools at your disposal such as pay per click (PPC) advertising and press release optimization services.
PPC Advertising
Create a buzz
PPC ad links are listed as sponsored ads on results pages, or other contextual news or industry forum pages. The ads are typically placed above or to the side of organic (naturally ranked) search results, and the advertiser pays a small fee when a user clicks on the ad link and is taken away from the results page. It’s a fast way to generate traffic and immediately create a buzz for your business brand or products. Even if customers don’t click through to your Web site you are still building brand awareness from your ad placements on the relevant search pages – and that’s free!
Cost-effective Web promotion
The principles of PPC advertising are easy to understand – the company willing to pay the highest bid for a keyword ranks highest on the search results pages. It’s instant and your ad is placed on the search results pages immediately. Unlike more traditional forms of advertising the results are quantifiable and you can easily change your copy or add and delete keywords depending on your budget, customer response and new market analysis. It’s especially ideal for small businesses that want a cost-effective way to make a big impact. And you’re never stuck with a keyword that may not be generating the results you want.
Gain immediate ROI
The smart way to use PPC advertising is to drive your customers to a quality landing page on your Web site – the page where they can complete an action such as buy your product or service. Each Pay Per Click ad should be personalized and have a call to action that is irresistible and be compelling to stand out from the organic search results and competing advertisers. There’s no wasted money since it’s easy to track results and measure and monitor the effectiveness of each keyword.
Optimized Press Release
Get fast results
Optimized press releases can get your product or business news release in the top 10 placement of organic news searches within a week. Based on keywords and strong link inclusion, it’s a great way to promote your news, accelerate your brand, and generate targeted traffic to your Web site. It’s faster and easy to optimize a few targeted online press releases than your whole website – so be tactical and drive customers to the right pages on your site while you continue to work on your long-term online marketing strategy.
Quickly penetrate new markets
Because it’s based on keywords, any newsworthy information about your company, products and solutions achieves visibility. You can respond quickly to market analysis and get an optimized press release out to capture response from a new customer audience - all you need is a strong link inclusion to a page with a compelling offer so that a prospect will give you their email address or fill in a form. Plus, unlike print news releases that end up in the trash at the end of the day, an online optimized press release can remain in the search engine database for up to 6 months – so you do get some longevity to your tactical quick response online marketing!
Accelerate brand awareness
Given that millions of Internet users go to news aggregators such as Google® online and Yahoo!® News to run their news searches, you have a unique opportunity to get your brand in front of a highly targeted Internet user who is already actively searching for news in your industry. By submitting solid articles you can quickly establish your brand as a forerunner for information and build brand credibility with your customers and prospects.
Remember, the secret to any great Web site has as much to do with successful online marketing and website promotion as it does with website content. You’re competing with millions of Web sites on the Internet and targeted self-promotion is what you need to drive visitors to your site over the competition.
Network Solutions is dedicated to helping you achieve the highest level of online business success. For more information on online marketing, PPC advertising and optimized press release services please call our award-winning customer service representatives at 1-888-642-9675 or visit www.networksolutions.com.
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